IMC - St. Louis is pleased to announce the implementation of the next session of The Consultants Roundtable - How To Create A Turbo-Charged
Database System In 90 Days Or Less - beginning in September.
How would you like to hire an aggressive salesperson who works 24/7 for free, comes "pre-trained" in your exact area of expertise, never takes
a vacation or calls in sick, follows up with the right prospects at the right time so no lead falls into a black hole-and who won't hold you
hostage for more money!
No, it's not too good to be true…it's your database marketing system working 'round the clock to get you more business.
At this Roundtable you'll take the steps necessary to create an "automated marketing machine" using a contact manager (we'll be demonstrating
on ACT!) that consistently attracts more clients to your practice. In these 3 sessions, you learn what to do with each new contact you
make (whether it's a potential client or a referral opportunity) and how to follow up automatically after each customer engagement is finished.
In 90 days or less, while working on your own customer database, you will learn to identify "who gets what when" and position yourself to profit
from contacts you already have, instead of "pounding the pavement" to get new ones. This system will become the heart of your successful marketing
plan that will sustain you for years to come. This plan is guaranteed to double your sales effectiveness-and may even triple it if you are not
a "natural born salesman." That's because the key to generating more demand for your services is systematization and execution-not salesmanship.
Picture what an incredible difference it would make in your bank account if you could suddenly follow up more effectively with all of your clients
and prospects without having to work any additional hours. In fact, you'll probably work less because your marketing database will do everything
for you.
You'll learn how to:
Turn yourself into a one-man/one-woman marketing department (that makes you, the Consultant, look like you have an entire marketing staff
behind you)!
Apply Lori's famous 60-30-10 principle of direct marketing
Leverage Pareto's 80/20 rule
Put your best customers on a "customer care" track, breathe new life into inactive accounts, get a solid strategy for that box of business cards
you keep collecting at networking events
Send out regular PR announcements to attract new business, and
Use the web to uncover free targeted prospect lists
Implement a simple sales process to move engagements through your pipeline or put them in an "active staging area" until they're ripe again
This Roundtable is right for you if you:
Want to leverage the power of co-mingling marketing and technology to make more sales
Like to learn new business strategies yourself before you "hand it off" to an assistant
Maintain your customers and prospects in a marketing database like ACT!, Outlook, Goldmine, Salesforce.com, SalesLogix, Microsoft Access or
other similar contact manager or CRM software.
Have been in business for awhile and have done some marketing of your business; however you know you could do a lot more
Want to learn more about drip marketing and are willing to make the commitment to learn it, implement it, and stick with it over time.
Know what you need to do but don't consistently put this plan into action. You believe you could see more results if you had someone help you
organize and confirm your marketing ideas and offered you support and motivation.
Program and Commitment
The Roundtable will meet once a month over three months for two hours.
Dates: Mondays on Sept. 11, Oct. 9, Nov. 6
Time: 10:00 am
Place: Stark & Assoc. training facility in Creve Coeur
Participation will be limited to no more than 20 consultants (based on a first-come, first-served basis).
Agenda
Session 1: Designing/Modifying Your Marketing Database and A-B-I Segmentation: You'll learn what the top 3 "must have" database fields are
and how to segment your current prospects and customers into meaningful groups to help you identify where to spend your marketing time and dollars.
Session 2: Defining Your Marketing Triggers and Setting Up Your Activity Series: Discover how to systematize your follow-up process so no good
lead goes unmanaged. Then "set it, and forget it" for each viable contact.
Session 3: How To Become the Obvious Expert - Online strategies to build your cache, generate leads to your website which can be automatically
downloaded into ACT!, triggering a drip-marketing campaign and increase your PageRank.
Program Leader & Facilitator
Lori Feldman is the "Database Diva of Aviva," a database marketing consulting firm. She hasn't made a cold call in nearly 20 years. She trains
consultants to write more business with contacts they already have without the stress and futility of cold calling. With a well-deployed marketing
database (Lori recommends ACT! Software because it is the world's most popular CRM system with over 4 million users worldwide and approximately
20,000 ACT! users in the St. Louis metro area) even a solo practitioner can start enough of a flood of customers coming to them that they can choose
who to work with and turn away the rest.
Lori is a national speaker on mailing lists, database marketing and CRM, and is a past-president of the Direct Marketing Association. She is a recipient
of that organization's top prize: The "Direct Marketer of the Year" Award and has been recognized as a "Top Woman Business Owner" by the St. Louis Small
Business Monthly. She holds a Bachelor of Journalism degree from the University of Missouri/Columbia.
Lori subscribes to the philosophy of Howard Aiken who said, "Don't worry about people stealing your ideas. If your ideas are any good, you'll have to
ram them down people's throats." She comes prepared with lots of case studies to share and an easy step-by-step checklist no matter where you are on
the marketing technology learning curve.
Past Roundtable participants offered the following comments on the value they received from participating
in IMC Roundtables.
"It provided new, thought-provoking and actionable insights into the topics covered."
"Great place to share an idea and get feedback from others."
"Validated my single perspective"
"Great way to get new ideas for my practice"
Program Fees
There will be a fee of $75.00 for members and $95.00 for non-members to participate in the three Roundtables.
You can register to participate in the roundtables on the IMC website at www.imcstlouis.org. Registration Deadline - August 1, 2006 or
after the first 20 people have registered
For additional information about the upcoming Roundtables, contact John Olmstead, CMC, IMC St. Louis President and Coordinator of the Consultants
Roundtables at (314) 241-5665 or email him at jolmstead@olmsteadassoc.com
Click Here To Register to participate in the upcoming Roundtable
